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I believe it’s the tools you use that separate yourself from the competition. Not to say you should jump on every band-wagon out there or buy any product you happen to see a squeeze page for. These are too numerous to mention and 90% of the time just waste your time and money.
If you’re serious about going into this business full time, you simply have to prepare yourself for a lot of learning, trial and error and, of course, a lot of time in front of your computer. The best SEO practices are the ones that seem simple and they are! Don’t fall for “get rich quick” schemes or too many shortcuts… they’ll most likely steer you down the wrong path.
]]>For people who love writing, playing with words, making equations out of words, juxtaposing words, and making up words, search engines are like the ultimate playgrounds. Search engines algorithms are all about words–words on websites and keyword searches–and we SEOs spend large portions of out time keeping up to date on how the algorithms may be changing and what words need to be changed or added to a client’s site in order to advance up the rankings for keyword searches.
And speaking of clients, you’ve got to love them too–and you have to love selling to them because the best SEO in the world can’t be an SEO if he or she isn’t making money at it. If you can’t sell yourself and your skills to a client, you’ve got to at least sell them to an employer who will pay you to do SEO tasks for them. You’ve got to be a good business person to be an individual SEO consultant or agency.
As far as all the other stuff, reading blogs (as Jason mentions) (How’s it going Jason?), on-page and off-page stuff, web page programming, backlinks, etc., you’ll pick that up as you go if you really enjoy the work and you’re smart.
SEO ain’t the sexiest job in the world and it may not always be the most fun but if you are great at playing with words, few other jobs can match it.
]]>Use resources like SEObook, SEOMOZ and blogs to learn.
Start with the on-site SEO attributes and stick with reading up on the basics to start off. Then move into the basics of off-site SEO which pretty much has everything to do with getting links from other websites back to your website.
Once you know the basics you’ll see it’s all common sense.
SEO IS NOT DEAD. You are dead in SEO if you are not creative in your off-site efforts. You must learn everything everyone else already knows AND develop your own smoking guns through your knowledge and creativity. The SEO firm that I work for incubates ideas that may work by testing them on websites that we own. If it works and is sustainable we then introduce it to our clients, eventually a competing SEO firm will reverse engineer your smoking gun and publish an article, blog or message board thread about it and every knows. For exactly that reason you should always be testing and innovating if you want to compete with the Big Dogs.
Below I’ll reference some websites. If you are focused on city keywords be sure to follow the Local SEO Guide.
Got more questions, shoot me an email
]]>You will have to start with the basics.
There is on-page SEO which has to do with the proper placement of appropriate keywords in a website as well as taking into consideration the website’s design.
There is off-page SEO which has to do with building quality backlinks to a site. This involves such tactics as social bookmarking and article marketing.
I am promoting a free certified SEO course that comes with a free SEO software. The link is in my profile if you’re interested
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