Home > Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- ISBN13: 9780470174623
- Condition: New
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Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, devel… More >>
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
5 Responses to “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions”
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Although this book covers in great detail on landing page optimization and testing, I find that it is too technical.
If you are not passionate and really into landing page optimization, you may find the information in this book too much for you to digest.
Cheow
SingaporeAffiliateMarketing.com
Rating: 2 / 5
This book is focused only on e-commerce. I was hoping to learn ways to optimize and site homepage for both visitors and search engines. Still, I pages through and found it very complex, but it did not seem insightful. It’s not for me, so I probably shouldn’t bash too much.
Rating: 2 / 5
This book is too theoretical, I bought this book because I wanted a practical guide to optimize my web pages but I found an academic book.
my opinion is negative
Rating: 1 / 5
The book is okay for some audiences. There is a complete discussion of theory but it is short on case studies and examples. Money would be better spent on the books available from Jakob Nielsen.
Rating: 2 / 5
I found this book more helpful for big corporations and did nothing for me as a small business owner. I felt the writing style was PHD level and should have been written for the masses. It went into too much explaining about the history and landing page philosophy but there wasn’t much on how to actually do things. And the chapter on math formulas was way over the average person’s head and difficult to follow.
The most I got out of this book is to continue testing elements of your landing page, but that should already be a no-brainer.
What would be helpful to smaller businesses is more examples of landing pages designs and implementations, what works and what doesn’t. If you are looking for more of a step by step, simple beginners guide, then this book is not for you.
Rating: 2 / 5