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Keyword research using wordtracker.com or even Google’s keyword tool will help you find good keywords. Real estate is extremely competitive so spending time on finding niche keywords will help.
You may also submit an XML site map to google webmaster tools and Yahoo site explorer to help get all your pages spidered. This is particularly helpful on very large websites.
Work on writing good content for human beings first but be mindful of your keyword phrases as you are writing it.
Have a good link structure on the site so that there are no orphaned pages and so that search engine spiders can get a round.
Search engines look at anchor text (the text in a link) in internal site links as well as inbound links from other websites. So be mindful of the wording of your links (but don’t spam or be unnatural for a human being).
]]>- Include meta description tags on your pages to control the content that will be displayed on the SE results page. I.e., make your page attractive for the viewer to want to click it.
- MOST IMPORTANTLY, choose your keywords wisely. Don’t just pick “real estate” as there are probably millions of sites with those words. What is unique about your real estate sites that match with a niche market? For example, it would be better to use “Boise real estate”, “houses in Boise” if your site was catering to Boise homebuyers.
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