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Web Analytics: An Hour a Day
- ISBN13: 9780470130650
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a custome… More >>
5 Responses to “Web Analytics: An Hour a Day”
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The word:value ratio is poor. Compression is needed. Overly focused on collecting data, nothing penetrating is offered about using it.
Rating: 2 / 5
i really enjoyed this book, it’s not a boring textbook, the author’s sense of humor is apparent throughout the book. it has become my reference guide for my new position. i transfered from a traditional TV research position to digital media and this book really made the transition easier. I highly recommend it.
Rating: 5 / 5
This is an excellent book and has become the backbone of our marketing plan for the next year.
Eric Garrison
Unitek
Rating: 5 / 5
Very informative. i have done web site analysis before and still enjoy reading the book.
Rating: 5 / 5
“Web Analytics An Hour A Day” is must read for anyone who is responsible in any way for the success of their company’s website. It goes far beyond Web Analytics as we have come to know it. Avinash gives much food for thought as he presents in a very clear and concise manner where we have been, and most importantly where we are headed with Web Analytics.
No matter what kind of website you have, this book addresses the issues important to obtaining important and measurable data for your website. Avninash masterfully lays out detailed long term plans for accumulating meaningful and actionable data that will lead to positive improvements for your website.
Whether you are new to Web Analytics, or a seasoned professional, this book is a must read. Experts and novices alike will absolutely find valuable information that will put them on the fast track to maintaining a successful web presence.
I applaud Avinash for his strong conviction and devotion to the field of Web Analytics and the enthusiastic style in which he continually promotes Web Analytics.
Thank you Avinash!
Rating: 5 / 5